Monday, January 20, 2020
ADHD, Ritalin, Families, and Pharmaceutical Companies Essays -- Drug C
ADHD, Ritalin, Families, and Pharmaceutical Companies In today's fast-paced society, it seems that prescription drugs are a more reasonable and reliable solution for children and adults than diet and exercise for the "disease" known as ADHD. Rather than take the time to play with their children, or institute a proper diet, it seems that increasing numbers of parents would rather treat their children's unexplained zest for life with pills and doctors. While there are some explanations and reasons for the diagnosis of this popular disease, most children are improperly diagnosed, and are therefore taking unneeded medication. This medication is costly and it can be argued those who benefit from the sale of these drugs most are the pharmaceutical companies who develop, advertise, and sell them. According to Goodman in The Journal of Special Education (1992) The most well known drug used to treat ADHD is Ritalin, which is a Class 2 drug, in the same category as cocaine and morphine. Some of the side effects relate to lack of or increase appetite, lack of or increased sleep, and lack of growth. Because of the fairly recent introduction of this drug to cure this disease, the social and psychological implications have not yet been seen. If this trend of cure before prevention continues, pharmaceutical companies will become ever richer at our children's expense. Most people think that Attention Deficit Disorders are simply linked to children and their inability to concentrate, pay attention or sit still for long periods of time, but it can affect adults as well, making it hard to function at the work or in school. People also dismiss signs and symptoms of ADHD as misbehavior or lack of discipline by the parents. Ho... ... http://my.webmd.com/article/79/96235.htm (April 30 2006) 3. Attention Deficit Hyperactivity Disorder (ADHD) 2006 [Online] Available: http://nimh.nih.gov (May 3, 2006) 4. Information for patients or their parents or caregivers: Strattera (atomoxetine HCI) 2002. Eli Lily and Company. [Online] Available: http://google.fda.gov (April 27, 2006) 5. What Drug Companies Aren't Telling You. 2006 (Online) Available: http://www.aflcio.org/aboutaflcio/magazine/0503_bigfix.cfm (April 15, 2006) 6.Concerta for ADHD 12/04 (Online) Available:http://www.adhdhelp.org/concerta.htm (May 10, 2006)
Sunday, January 12, 2020
Archibald Motleyââ¬â¢s Art
Archibald Motley Jr. is one of the African America painters who is renowned all over the world because of his work. One of his popular works is entitled ââ¬ËBluesââ¬â¢. The ââ¬ËBluesââ¬â¢ work of Archibald Motleys is my favorite because of two things: one, because of the socio-political message the painting evokes, and two, because of the artistic style that Motley features in this particular work. The socio political meaning of the painting refers to the feeling of fusion that the painting evokes. If the audience of the painting will know of the background of the painting, then the audience will understand how the painting symbolizes the ability of music to bring together people from different parts of the world with different origins and inclination. The title is pertaining to the type of music that originated from African Americans, and during the time Motley composed it, it was a tribute to a part of the global music scene that is growing in public acceptance and enjoyment. Like what Shuman pointed out in explaining the relevance of the painting, ââ¬Ëin the hands of artists like Hughes and Motley, the blues were a potent force in both popular and high culture' (Shuman, 2002, p. 739) The aesthetic appreciation for this particular work is focused on Motleyââ¬â¢s ability to pay tribute to the creators of such music by designing in the composition in a way that the black acts as a dominant feature of the painting, broken by the colored images of the dancers and the musicians and their clothing and the instruments. There is a sensual and fluid feeling that goes along with the painting, prompting the audience to get a glimpse of the high that comes along with the dancing of the blues because of what the curve lines evoke. The prevailing black patterns seem like references to the Black ancestry, origin and lineage, since the painting is a tribute to the success of one of the types of music that they introduced to the world. This is as much a reflection of his pride for his skin color. Being an African American himself, the painting speaks of how Black people are fusing with the rest of the world in great fluidity.
Saturday, January 4, 2020
Analysis Of The Movie Emmy - 1504 Words
In my interpretation, Emmy has always been corrupted by colonial fantasies, but according to Wartenberg, the ââ¬Å"attraction these two have for one another has nothing to do with the allure of an exoticized, forbidden Other. Ali and Emmy are simply two people who have managed to open themselves up to one another in the way we call love.â⬠Here, heââ¬â¢s referring to the initial attraction that draws the couple together, which he attributes to their mutual loneliness. To Wartenberg, ââ¬Å"they seem untroubled by the social differences between them,â⬠and later in the film, it is Emmyââ¬â¢s possibility of belonging to the dominant group that builds resentment in their relationship. (178). I see why Wartenberg believes there to be no intrinsic colonial element in their relationship, but this is a superficial interpretationââ¬âas I established before, Emmy can demonstrate affection toward Ali while possessing the subconscious desire to dominate him. In the scene wh ere Ali visits Emmyââ¬â¢s apartment for the first time, having been invited over for coffee, Emmy reveals her history of colonial fantasies. Her late husband was a Polish Fremdarbeiter, a forced laborer in Nazi Germany, and Emmy explicitly points out that he was ââ¬Å"not German.â⬠Even though his skin color was presumably the same as Emmyââ¬â¢s, Germany treated Poland in a similar way that it treated its colonies, so Emmy likely viewed him as the colonial inferior. Whatââ¬â¢s more, Emmy admits that she was a Nazi herself. Of course, one could defend her byShow MoreRelatedShadow of the Doubt Last Scene1205 Words à |à 5 PagesThe movie Shadow of a Doubt is an American thriller film directed by Alfred Hitchcock in 1943, and was nominated for an Academy Award for Best Writing and Original Story by Thornton Wilder and Sally Benson. The movie notes the outstanding and remarkable film-making style of Hitchcock. It contains a lot of scenes in which people can empathise wi th the characters and perceive the feelings and messages from the director. One of the scenes that must be mentioned is when Emmyââ¬â¢s guests are toasting toRead MoreTaking a Look at the Death Penalty659 Words à |à 3 Pagesax. (Reggio). The death penalty has been around for a long time but it was really worse during the racismsââ¬â¢ times. The movie I have chosen to write about is ââ¬Å"Race to Executionâ⬠it was director by Rachel Lyon, Rachel is an Emmy award winning movie producer. She has director more than 64 movies but the ââ¬Å"Race to Executionâ⬠is one of her favorite movies. The movie was produced by Jim Lopes and Rachel Lyon and written by Christine Intagliata. Race to Execution is about capital punishmentRead MoreSwot Analysis Of Netflix1267 Words à |à 6 PagesSWOT ANALYSIS: Strengths: â⬠¢ Netflix is the largest online entertainment subscription service in the United States, and it accounts for a third of all U.S. internet traffic. â⬠¢ Netflix has created resilient brand recognition. It is very well known among Internet users, and accounts for about thirty per cent of daily Internet traffic. â⬠¢ Largest streaming library among competitors with award winning original content like the series House of Cards, and Hemlock Grove. â⬠¢ Low monthly subscription feesRead MoreThe Representations of Femininity in Pride and Prejudice904 Words à |à 4 Pagesfamous for producing many period television dramas and films from popular classic books. The 1995 drama series adaptation has won seven awards including an Emmy out of eleven nominations for Best Actress, Best Actor, Best Series, and so forth. It has been well-received by audiences and has sustained high ratings of 9.2 out of 10 in the Internet Movie Database. Tom Benton, an IMDB reviewer writes, ââ¬Å"The production design and costuming is perfect, capturing the time without error, and the locations areRead MoreProstitution: A Modern Form of Slavery694 Words à |à 3 PagesShort Stories Celebrating the Universal Declaration of Human Rightsâ⬠and concentrates on sex trafficking from the point of view of a brothel owner who is telling the story of one of the girls who tries to escape to a Womenââ¬â¢s Refugee. Thereââ¬â¢s one movie in particular that this paper is focusing on called ââ¬Å"Sex Slavesâ⬠which is a 2005 documentary by Ric Esther Bienstock. It provides a firsthand account of international human trafficking by going to the countries such as Moldova and Ukraine where girlsRead MoreDepth Analysis of the Movie Crash2037 Words à |à 7 Pagespaper will provide a broad analysis of the movie Crash, and yet a specific picture of visual narrative techniques and audio techniques. The categories contributing to the nucleus and major movie components are theatrical elements, cinematography, editing, and sound. The Academy Award winning movie Crash is a story about society s controversial subjects projected in an in your face depiction of lives that in some way or another, cross. Depth Analysis of the Movie Crash The over-all themeRead MoreThe Mobile Payment Marketplace : Goat Rodeo1580 Words à |à 7 PagesOct. 2015. . 3. Start Your Business | Square. Square. Web. 2 Oct. 2015. . 4. The Ultimate Guide to How and Where to Use Apple Pay. Macworld. Web. 1 Oct. 2015. . Case Study Analysis #2: Netflix ââ¬â How Does This Movie End? Netflix, the creator of two Emmy award-winning shows House of Cards and Oranges is the New Black, have been able to differentiate themselves from others by creating their own original content. Entrepreneurs from Silicon Valley started NetflixRead MoreNetflix : Delivering Value Through Innovation1226 Words à |à 5 Pages(Netflix Media Center n.d.)â⬠. Netflixââ¬â¢s core competency is to deliver high quality, diverse entertainment directly to the consumer. In the beginning this meant not having to travel to your local video store (Blockbuster) and hoping that the store had the movie that the customer wanted. Netflix removed this from the customerââ¬â¢s routine, by mailing the latest DVDs directly to their door. Now, Netflix and its streaming based subscription allow the consumer to watch their choice of over thousands of programsRead MoreAnalysis Of Goodfellas, Casino And The Departed1336 Words à |à 6 Pages MARTIN SCORSESE A Comparative Analysis Goodfellas, Casino and The Departed Martin Charles Scorsese was born November 17, 1942. Suffering from asthma, he spent most of his time watching movies and by the time he was eight, he was already drawing his own storyboards that were directed/produced by himself. Although he considered going into priesthood, making movies was Scorseseââ¬â¢s true calling and he went on to make some of Hollywoodââ¬â¢s most memorable films. Incorporating themes from hisRead MoreRacism Is Funny, By Co Creator Of South Park, And The Simpsons Essay2038 Words à |à 9 Pagesthe creators of the show. This sometimes results in people sending them death letters and/or threats to end the show. Although the show is extremely edgy and makes fun of the serious topics that are going on in the world, it still earned 4 primetime Emmy Awards, a Peabody Award, and notoriety in various publications and sites naming it one of the greatest TV shows ever in the history. The reason I chose this media text, as my topic is that it takes the seri ous issues regarding what is going on with
Friday, December 27, 2019
Thursday, December 19, 2019
Creon Is The Tragic Hero Of Antigone - 734 Words
ââ¬Å"Theres nothing, no pain, our lives are paid, in private shame, no public disgrace, nothing I havent seen in your griefs and mineâ⬠(Antigone 1-8). The Burial at Thebes is a version of Sophoclesââ¬â¢ Antigone translated by Seamus Heaney. Antigone is a tragedy by the ancient Greek playwright Sophocles written around 442 BCE. The civil war is over. After the tragic death of the Oedipus, everyone would take the throne from one year to the next. Creon orders Eteocles to be buried with full honors, while Polynices body is left to rot. Creon says that ââ¬Å"anyone who attempts to bury Polynices shall be publicly stoned to deathâ⬠(Sophocles 57). Antigone has disobeyed the decree and has been sentenced to death. While Antigone is awaiting execution, theâ⬠¦show more contentâ⬠¦Haemen attempts to advise father with wise counsel. Creon has no response to the argument. Therefore, Creon is not wise and refuses to listen to others. Second, based on Aristotles definition , Creon is the tragic hero of Antigone because he realizes the error of his ways, but it is too late to prevent the catastrophe. Creon says ââ¬Å"Your people are beginning to question your judgment and are beginning to side with Antigoneâ⬠(Sophocles 56). Creonââ¬â¢s people began to question him for all of the deaths that occurred. Everyone Creon cares about is passing away. ââ¬Å"Fate has brought all my pride to a thought of dustâ⬠(Sophocles). Creon recognizes his flaw and its consequences; however, itââ¬â¢s too late because fate has already occurred, for leading to the deaths of almost everyone. Finally, based on Aristotleââ¬â¢s definition, Creon is the tragic hero of Antigone because his downfall and suffering leave him humbled and enlightened. Upon the death of Eteocles and Polynices, Creon becomes king. Creon builds a proper burial for Eteocles; while, Polynices shall not be buried. Antigone breaks Creonââ¬â¢s law by helping Polynices by giving him a pro per burial. ââ¬Å"Die then, and love the dead if thou must; No women shall be the master while I liveâ⬠(Sophocles 57). Cron wants to punish anyone who goes beyond his intentions, and Antigone must face the consequence and go to jail for that.Creon will never have anyone over him. ââ¬Å"Hast noShow MoreRelatedCreon: A Tragic Hero in Antigone606 Words à |à 2 Pagesqualifications of a tragic hero vary between Aristotle and Shakespeare. Aristotle thinks of a tragic hero as someone who is a noble character by choice and makes his/her own destiny, while Shakespeare sees a tragic hero as someone who is born of nobility and born to be important. Although both tragic heros end in a tragic death that effects many people, not all tragic heros fit perfectly into both categories. In Sophoclesââ¬â¢ Antigone, Creon is considered a tragic hero. Creon follows Aristotles definitionRead More Antigone or Creon as the Tragic Hero in Antigone Essay758 Words à |à 4 PagesA tragic hero is a character in a play that is known for being dignified but has a flaw that assists in his or her downfall. Antigone is a Greek tragic piece written by Sophocles. In the theatrical production the use of power and morality versus law is evident. The promotion to the conflict was that Creon created a law in which enabled Polynieces, Antigoneââ¬â¢s brother, to be buried in the proper way. As it is the way of the gods Antigone found it fit to bury her brother causing her to disobey the lawRead MoreEssay on Creon As The Tragic Hero In Antigone602 Words à |à 3 PagesSophoclesââ¬â¢ Antigone is, without a doubt, one of the greatest tragedies ever written. There are many questions that somebody could ask about this work, but this one intrigues me the most: Who is the tragic hero? Could it be Antigone? Or could it be Creon? Antigone might be the name of the tragedy, but I believe that Creon is the winning candidate. His role in the plot of this tragedy, his sensible tragic fault, and his dynamic character are the obvious reasons why I chose him as the tragic hero. nbsp;nbsp;nbsp;nbsp;nbsp;FirstRead More The Tragic Hero: Creon or Antigone? Essay1293 Words à |à 6 Pagestragedy Antigone, the characters Antigone and Creon can both be thought of as the tragic hero of the play. Though Antigone does show some of these characteristics of a tragic hero, Creon demonstrates the attributes more clearly and concisely. Creon is the King of Thebes, as well as the uncle of Antigone. Creon took the throne after a tragic quarrel between his two nephews, Eteocles and Polyneices. Despite his harsh governing and his crude ideals, he is not good or bad. Creon is the tragic hero of theRead More Creon as Tragic Hero of Sophocles Antigone Essay593 Words à |à 3 PagesCreon as Tragic Hero of Sophocles Antigone There has always been a bit of confusion as to the tragic hero of the Greek Drama Antigone. Many assume that simply because the play is named for Antigone, that she is the tragic hero. However, evidence supports that Creon, and not Antigone, is the tragic hero of the play. Examining the factors that create a Greek Tragedy, and a tragic character, it is clear that the tragic hero is in fact Creon. First, take into account the timeframe in whichRead MoreEssay on Creon As The Tragic Hero Of Antigone by Sophocles781 Words à |à 4 PagesCreon As The Tragic Hero Of Antigone by Sophocles Greek tragedy would not be complete with out a tragic hero. Sophocles wrote Antigone with a specific character in mind for this part. Based on Aristotleââ¬â¢s definition, Creon is the tragic hero of Antigone. Creon fits Aristotleââ¬â¢s tragic hero traits as a significant person who is faced with difficult decisions. Creon is significant because he is king. This makes him both renowned and prosperous. Creon is not completely good nor completely bad;Read More Creon As Tragic Hero of Sophoclesââ¬â¢ Antigone Essay836 Words à |à 4 PagesCreon As Tragic Hero of Sophoclesââ¬â¢ Antigone Since the playââ¬â¢s inception, there has always existed a contention concerning the true hero of Sophoclesââ¬â¢ Antigone. It is a widely held belief that Antigone must be the main character simply because she and the drama share name. This is, of course, a very logical assumption. Certainly Sophocles must have at least meant her to be viewed as the protagonist, else he would not have given her the playââ¬â¢s title. Analytically speaking, however, Creon doesRead MoreEssay on Creon as the Tragic Hero in Sophocles Antigone1326 Words à |à 6 PagesCreon as the Tragic Hero in Antigoneà à à This essay will compare two of the characters in ââ¬Å"Antigoneâ⬠, Antigone and Creon, in an effort to determine the identity of the tragic hero in this tale. à à à à à à à à à à à To identify the tragic hero in Sophoclesââ¬â¢ renowned play ââ¬Å"Antigoneâ⬠, we should first consider both the elements present in Greek tragedies and what characteristics define a tragic hero. Aristotleââ¬â¢s definition of tragedy is: ââ¬Å"Tragedy is a story taking the hero from happiness to miseryRead More Creon is the Tragic Hero in Sophocles Antigone Essay627 Words à |à 3 Pages Creon is the Tragic Hero of Antigone nbsp; When the title of a play is a characters name, it is normally assumed that the character is the protagonist of the play. In Sophocles Antigone, most people probably believe Antigone to be the tragic heroine, even after they have finished watching the play. It may be argued, however, that Creon, not Antigone, is the tragic character. When we examine the nature and concept of the Greek Tragedy and what it means to be a tragic character, it becomesRead MoreEssay on Creon as the Tragic Hero of Sophocles Antigone997 Words à |à 4 PagesCreon as the Tragic Hero of Sophocles Antigone à à à à Who is the true tragic hero in Sophocles Antigone?à This question has been the subject of a great debate for numerous years.à Equal arguments exist that portray Antigone as the tragic heroine in the play and Creon as the tragic hero.à Aristotle, in his study of Greek drama entitled Poetics, provided the framework that determines the tragic hero of a work.à Though Antigone definitely possesses the characteristics and qualities that
Wednesday, December 11, 2019
Policing in America Society Paper free essay sample
There are two levels of police in the united States namely the Federal police and the State police. The policing organizations that serve at the Federal level Include Federal Bureau of Investigation (FBI), the Immigrations and Customs Department (ICE), the Drug Enforcement Administration (DEAD) and many other Federal Law enforcement agencies. (Bethel, 1995) Criminal Justice is the system of practices and institutions of governments directed at upholding social control, deterring and mitigating crime, or sanctioning those who violate laws with criminal penalties and rehabilitation efforts.Those accused of crime have protections against abuse of investigatory and prosecution powers. The Federal Law enforcement agencies hold their power from the constitution of the United States in Article 1 section 8. Their operations extend beyond the State borders, for Instance, the FBI have the authority to apprehend an offender who has gone beyond the boundaries of the State and the country. The State level policing organizations are divided into three basic categories: State Troopers, who are sometimes referred to as the State police, county sheriffs and the city police. We will write a custom essay sample on Policing in America Society Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page State police, under the laws that over the State have the policing authority across the whole of the State (Weidman, 2009). However, their Jurisdiction is only limited to patrol areas and facilities that are under the State level authorities. Such areas include government buildings within the State and highways. County sheriffs are limited to operating within unincorporated areas. But are they have no policing authority within the city. City police have the power to serve within the cities and they are restricted to only serving in the cities (Marks, 2009). The relationship between the police and government is determined by the level of the police organization. Federal policing organizations are subject to being controlled by the congress and have the responsibility of going after tax-related laws and criminals who operate between the States. State policing organizations are under the control of the State government.They are subject to the limitations of the State law. This implies that the State policing organizations are under the Federal police organizations (Marks, 2009). The sovereignty of the State and the sovereignty of the Federal government play a significant role In determining he relationship between the policing organizations in the US and the government. 1 OFF scenarios whereby the different policing levels have clashed due to a different State and Federal interests (Walker, 2010).Grouping policing organizations basing on Federal and State levels questions the unity between the State government and the Federal government. The restrictions in terms areas of operation by the policing organization does not enhance efficiency in policing. This poses the risk of increase of criminal activities, being attributed to the inefficiency of the policing organizations. State priorities can be different from the Federal priorities in one way or another. Such differences can be extended to the policing organizations.Such conflicts are not health in law enforcement practices (Keeling, 2002). Usually, the division that exists between the State law and the Federal law is confusing, the gravity of the crime is usually downplayed on grounds of interstate crime, an instance is a murder crime which occurs within the state can be considered as state crime, on a similar account, petty crimes involving the crossing of the state boundaries can be termed as state crime. The divisions are also making the government to focus more on interstate crime than local crime.The government is concentrating more on the Federal Law enforcement agencies at the expense of local police who play a pivotal role in combating crime at the grass root (Bethel, 1995). That means the relationship between local and federal authorities combating the crime bring only division and focus only in budgets and no the real problem. References http://www. Bechtel. Com/BACK-Chapter-7. HTML www. Justice. Gob/archive/ /principlesofgoodpolicingfina1092003. PDF en. Wisped. Org/ wick/Posse Committals Act
Tuesday, December 3, 2019
The Nike Company Markets Audit
Executive Summary The Nike+ Sportwatch GPS is a wearable technology developed by Nike. Nike is preparing to launch this product to the Australian market. The potential market for the product is 11 million users. The country has a well-developed transport infrastructure that can support a countrywide distribution network.Advertising We will write a custom term paper sample on The Nike Company Marketââ¬â¢s Audit specifically for you for only $16.05 $11/page Learn More This market is also very culturally diverse. The main avenue for communication with the target market is via television and the internet. To enter the Australian market successfully, it is important to get information from the Australian Bureau of Statistics and the Australian Stock Exchange. Market Audit and Competitive Market Analysis The Nike+ Sportwatch GPS is a piece of wearable technology launched by Nike as the successor to the Nike+ app for smartphones. Nike would like to market th is product to the Australian market. This paper presents various facets of the Australian market relevant to the marketing of this product. Product Analysis of the Nike+ Sportwatch GPS Nike+ Sportwatch GPS is a unique product in the Australian market. The table below analyses various aspects of the product about the target market. Product Characteristic Analysis Relative Advantage The Nike+ Sportwatch GPS has a unique collection of features that is ideal for personal training. These features include GPS, calorie counter, various pace counters, a watch, a heart rate monitor, among others . Very few products have all these features. Compatibility The target market is already using portable devices such as iPods, and mobile phones as sports accessories. The Nike+ Sportwatch GPS will fit easily into this lifestyle. Complexity The Nike+ Sportwatch GPS has features that are familiar to the target market. The training needed by users to use the product is minimal because it employ s controls familiar to users. Trialability The Nike+ Sportwatch GPS is easy to wear. This gives it high trialability. Potential customers can try the watch in shops while running or walking on a treadmill, or they can try it outdoors during their regular workouts. Observability The Nike+ Sportwatch GPS is a wristwatch. This makes it visible when running and when participating in exercises of any kind. In this regard, users can observe its performance as they exercise. Table 1: Analysis of the Nike+ Sportwatch GPS The first problem associated with the product is that the market already has access to the features it provides in various forms. Some potential customers may choose to stick to what they already have. Secondly, the device lacks music. Many people enjoy running and exercising as they listen to music. This may lead to resistance in the uptake of the gadget. Analysis of the Australian Market The target area for the Nike+ Sportwatch GPS is the Australian Market. Austral ia is a unique market because it is the only country found on a single continent. The country has a population of 22 million people found mainly in cities (ABS, 2014). Australia is the most urbanized country in the world, with more than 85% of its population found in cities (ABS, 2014).Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Australia has a well-developed transport and communication infrastructure linking its main population centers. The country has several categories of roads linking various population centers. The country also has a rail network, which serves mining communities. Also, the country has a well-developed air transport system. The Australian market is very complex because of cultural diversity (Forsyth, 2005). This affects the buying behavior of many consumers. Many residents from the middle and upper classes have a strong consumer culture. Those from lower econo mic classes do not have sufficient disposable income to support a consumer culture. The product preference in the Australian market about the Nike+ Sportwatch GPS is mainly its health benefits. Many Australians are keen on healthy living because of robust health campaigns by the federal and state governments. The shopping habits of Australian residents also vary widely. At a national level, people spend more on recreational items during the holiday seasons. The typically retain outlets in Australia resemble many of the retail outlets found in the Western World. Australia is also becoming entrenched in the mall culture. Malls and large shopping complexes made up of a variety of stores are a defining feature of many Australian cities (Kull, 2003). The Nike+ Sportwatch GPS can sell well in exclusive stores or in stores that deal with electronics. In particular, the watch can sell well in outlets selling phones and computers. However, the health benefits of the watch and its application to sports means that vendors and retail outlets selling sports gear and gym equipment can also distribute the watch. Television is still a very influential medium for reaching any target market in Australia. However, online marketing methods such as the use of email marketing, paid up ads as well as dedicated websites is gaining traction as a marketing platform in Australia (Kull, 2003). This is because three-quarters of all Australians have access to the internet (ABS, 2014). The Nike+ Sportwatch GPS is a new product, and it may not fit easily into a traditional sales promotion model. The best sales promotion method is allowing consumers to try the product and to make a decision to buy based on their experience.Advertising We will write a custom term paper sample on The Nike Company Marketââ¬â¢s Audit specifically for you for only $16.05 $11/page Learn More The average markup for clothes and shoes in Australia is 145% (ABS, 2014). The average marku p for electrical and electronic goods is 85%. The Nike+ Sportwatch GPS is both a wearable electronic device. Therefore the markup for the product will lie somewhere between 85% and 145% (ABS, 2014). Trade discounts are available for customers that buy the product within a specified period after its release. Quantity discounts will accrue to vendors who want to stock large quantities of the watch for resale. Competitor Analysis The main competitor for Nike+ Sportwatch GPS is the Garmin Forerunner and the myriad Smartphone apps that have the same features. The Garmin Forerunner has a heart rate monitoring function as an accessory, vibration alerts, and easy navigation systems. The watch is also compatible with other wearable sports devices. A Garmin Forerunner unit costs AUD 449 (Garmin, 2014). This unit does not come with the premium heart rate monitor. The addition of the monitor pushes the price to AUD 499 (Garmin, 2014). A complete Garmin Forerunner package contains the following accessories. The box has a Forerunner 910 XT, USB ANT Stickâ⠢, AC charger, charging clip, expander strap, and a manual (Garmin, 2014). The advertising model used to market the Garmin Forerunner includes online marketing strategies, use of electronic media adverts, and advertising in technology magazines. Consumers buy the Garmin Forerunner in high-end luxury stores, sportswear stores, and in electronics shops. Also, consumers can buy the watch online. The online distribution model is the most effective way of selling the product (Moisander Valtonen, 2006). Statistics show that 75% of Australians who have access to the internet do some of their shopping online (ABS, 2014). Market Size The total population of Australia is 22 million (ABS, 2014). The target group for the product is adults aged 25-65 (ABS, 2014). This group is not only health conscious but also has the requisite buying power to purchase the product. Therefore, the absolute size of the potential market is 54% of th e Australian population (ABS, 2014). The target sale for the next year is 500,000 units. This is 40% of the expected industry sales in the next year.Advertising Looking for term paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Most of the products from the competitors have already been in the market. It will not be easy to usurp their market share. However, the trend in the wearable technology industry is that products that are more recent tend to have greater market share until usurped by newer products (Dalic, 2007). Government Participation in the Market Place The agencies that can help in the process of getting a marketing plan for the Nike+ Sportwatch GPS include the following. First, the Australian Bureau of Statistics is an ideal source of information on demographics, which can help in the determination of market trends. Secondly, the stock market is also a very important source of information on the Australian market. A fair view of the technology counters is important in assessing the prevailing market conditions as well as the long-term prospects of investing in this sector (Donaldson, 1986). The third agencies of importance are the regional chamber of commerce in various parts of the country. T he regulations that must guide this venture include the following. First, it is important to observe the Australian competition regulations, as well as the advertising laws. Also, it is important to check on the rules that govern the sale and marketing of the international product. The product must meet health and safety standards in the country. Also, the product must get quality assurance certificates from the Australian Bureau of Standards. References ABS. (2014). Australia Bureau of Statistics. Web. Dalic, T. (2007). Globalisation of Marketing Strategies in Light of Segmentation and Cultural Diversity. Norderstedt: GRIN Verlag. Donaldson, B. (1986). Customer Service: The Missing Dimension in Marketing Management. Journal of Marketing, 2(1), 133-144. Forsyth, P. (2005). Competition Versus Predation in Aviation Markets: A Survey of Experience in North America, Europe and Australia. Hampshire: Ashgate Publishing. Garmin. (2014). Forerunner 910XT. Web. Kull, K. (2003). The Model of Internet-Based Marketing Communication. Tallinn: Tallinn Technical University. Moisander, J., Valtonen, A. (2006). Qualitative Marketing Research: A Cultural Approach. London: Sage. Nike. (2014). Nike+ Sportwatch GPRS. Web. This term paper on The Nike Company Marketââ¬â¢s Audit was written and submitted by user Hayden M. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
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